The cybersecurity firm CHEQ expects affiliate fraud to be a $3.4 billion problem in 2022. Affiliate fraud occurs when cybercriminals game tracking systems with illegitimate affiliate marketing tracking management techniques to collect unearned commissions. Like most things in life, each tracking method has pros and cons, and the technology constantly changes.

However, in order for brands to get the most out of their affiliate tracking software, it is vital that the tool is capable of integrating with a reliable ecommerce platform. Affiliate marketing continues to experience exponential growth year-over-year. Quickly referencing recent affiliate marketing statistics shows that affiliate marketing has ballooned to become an industry that is worth over $17 billion. Moreover, of the 80 percent of brands that run affiliate marketing programs, 20 percent of brand marketers report affiliate marketing to be their most successful channel.

Affiliate tracking software

It denotes a special URL that contains the ID or the username of the partner. It is used for the brand to track affiliate performance and all traffic the partner sends to the brand’s site as a part of the travel affiliate program. You are provided with an affiliate link when you sign up your partner membership. The software is usually also available to affiliates who join the program. If a merchant decides so, then affiliates are granted access to affiliate tracking software.

• Ideally, you want to monitor results in your favored reporting dashboard such as Google Data Studio.
• One standout feature of Affise is its smart targeting function that allows audience targeting via criteria such as geolocation, device, language, or device connection speed.
• Tapfiliate is one of the most popular affiliate tracking software options online today.
• After installing and activating the plugin, you’ll need to connect it with Google Analytics.
• Including an ID in the merchant’s URL is automatically updated when the user visits a specific landing page.

Segment affiliates and customize rewards and revenue shares to maximize traffic and overall boost performance. Know the true value of your affiliate marketing spend and elevate affiliate performance. Affiliate Tracking consolidates your partner campaigns and aligns your affiliate channel against other marketing efforts in one location. Available as both a stand-alone solution or in concert with Attribution’s platform. By integrating sales data to Google Analytics your user reports finally contain every action they take.

Impression Tracking

Affiliate platforms are companies that intermediate and manage both marketers and advertisers, operating as a broker. Affiliate Tracking Software is used to track the referral, endorsement or recommendation made by one person or company to buy products or services from another person or company. Tracking is necessary to manage and reward or compensate the participants of an affiliate marketing group of participants or affiliate networks. The participants that agree to promote or be promoted are called “affiliates”. Those that promote and recommend are called “marketers” and the ones that have the products or services that are promoted are called “advertisers”.

Demo our platform to see how you can diversify your channel and scale revenue. And join our Supermetrics partner program to earn 20% recurring commissions from each sale. That’ll help you understand what kind of copy works best for your website’s audience. Then you can focus on creating this kind of content in the future. Example of a personalized affiliate landing pageThe other key thing is growth tools. We’re going to talk you through this powerful marketing tool and find out if it’s right for your business.

Postback URL tracking

If you want to track inbound links, you can simply place your personal tracking code into your site code. If you want to track outbound links, you have to copy and paste this code as the first item into the of every web page that you want to track. The first step is signing in to Google Analytics and setting up a property. It is based on the fact that you can follow all of the steps that your client takes. You will know whether the user clicked a link, or watched a video until the end, etc.

The advanced options you must look after include pixels, URLs, etc. Also, look after a dashboard to monitor general leak tracking, affiliate performance, commissions, and top referrals. The software monitors the traffic and conversions and helps you organize the performance of your platform and partnership. To put it simply, you need to monitor the traffic coming from bloggers, influencers, or others to see if the partnership contributes to your business.

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He was born and raised in Switzerland, and now lives and works in Israel. He is a serial entrepreneur with over 15 years of experience in marketing and business development. Laurent has been a panelist and speaker at numerous digital marketing events including SEMrush and IG Affiliates. He prides himself on his ability to connect the dots across disciplines, industries, and technologies to solve unique challenges.